Treatment

The song I have chosen is 'figure 8', the theme consists of a young girl falling in love with someone who doesn't love her back and constantly trying to catch up with him but just running round in circles (the figure 8) I will use aspects of narrative and performance, performance will show emotion and narrative will show a girl running round different locations only just missing her love and trying to track him down.   

Casting/Artist information

 

 

 

Genre Research

Lyrical timings

3 initial ideas in relation to narrative of video

filming as test shots

story board and animatic

 

 

 

Audience Research

 

As part of my audience research I put together a group of six questions to see what was most popular for a certain age group/ gender.

Below, are the questions I asked and the results I found:



I found that most of my audience was female. 


The most popular age who answered were 17-21 year olds.

The preferred genre was pop

More people prefer to see a change in costume and location

The most popular way to access music videos is through YouTube

Most of the people asked preferred a mixture of narrative, performance and abstract during a music video

Skills development essay

Skills Development Essay

In terms of digital technology throughout the music magazine process I used digital technology a lot to take the images for my magazine, the camera I used was a Nikon D4 this allowed me to take professional looking photos for my front cover, double page spread and contents page, also I used adobe photoshop to alter my photos so they were appropriate for my magazine I did this by changing the levels on my photos as well as the colour balance, this was also used to create my magazine it allowed me to create a layout for my magazine and explore different tools like finding different fonts to suit the genre, at the start of the course when I created my college magazine I only knew how to use the basics of photoshop like cropping an image but now I have developed my skills and have made my music magazine more realistic and professional by doing so. Furthermore, I also took a video of my audience feedback for my music magazine as a pose to writing it on my blog. To set out all of my research and planning I used websites such as Prezi and PowerPoint, on this I included YouTube videos, graphs and tables to show my planning, ideas and research for my music magazine.

My Creativity was developed from the college magazine to the music magazine because I had researched magazines and conventions a lot more and planned/ drafted different ideas to see which worked the best for my selected genre and what conventions R&B had, when looking at different magazines I got inspiration from them as well as looking at the genre R&B in detail, photoshop helped with the creativity of my music magazine the more I learnt how to use it the more techniques I found helping my magazine to stand out for example I was able to put borders around my photos on my contents page in order for them to look like stickers/posters which suits my selected genre, I also found different websites in which I could get different fonts from                                     (www.dafont.com) so my magazine had a professional mast head which suited the edgy, rebellious R&B theme, rather than what I chose for my college magazine which was just an ordinary font and didn’t stand out as much as it should have.

Research and planning is a big factor when making a magazine cover, for my college magazine I did minimal planning and research which lead to a poor front cover, I didn’t look into my target audience as much as I should have therefore my selected ‘headlines’ could have been improved whereas when it came to the music magazine I had researched and analysed the conventions of a music magazine so my magazine would look realistic, I also carried out research into my target audience and what they would like to see, so creativity when it came to writing my double page spread was important, I developed my skills in analysing so I understood the conventions and connotations more, I looked at interviews to see what type of questions were asked in an R&B magazine because each genre carries different conventions, the more planning I did the more I found out which colour schemes and costumes went with my selected genre appealing to the target audience, this means if my product was being sold, people who like R&B would immediately be drawn to my front cover because of the R&B connotations it holds.

In post- production when I was making my college magazine it included doing photo shoots for front covers which were located in the different areas around college whereas for my music magazine I did my photo shoot located on a brick wall I did this so I had the choice of keeping the brick wall background or I could crop out my model and take another photo suitable for the background, next there was photoshoping which included experimenting with the eraser tool to remove my model from the background, also changing the levels and colour balance as well as adding font and secondary images to my front cover. After production I also had to get audience feedback to see how they reacted to my magazine and listen to the way they felt it should be improved and what they liked, to do this I picked a member of the public to ask questions to, I then videoed this and added it to my blog, the questions included what they like to see in a music magazine and how they reacted to my finished piece and what they liked about it.

When using conventions from real media texts it helped me develop skills because I could analyse and point out key features in a magazine which make them to be successful, before the course I didn’t know about conventions but now I am able to point out conventions such as a skyline-at the top of the magazine that normally tells the reader what this issue/magazine will include, headline-the main story of this issue, barcodes-used to scan and buy the magazine, mast head-the name of the magazine, another convention is normally a quote from the artists interview used to draw in the reader. For inspiration I looked at ‘Vibe’ magazine and ‘R&B’ magazine a lot throughout the process as they are a popular R&B magazine, I looked at the conventions they had used and tried to interpret them into my magazine, I found that the conventions of an R&B magazine were colours like, black, red, gold and blue so I used this colour scheme in my magazine to attract my target audience, I also saw that the front covers show artists looking straight into the camera with no expression or looking slightly off camera which I interpreted into my magazine.

History of Medium

Lyrics Analysis- Ellie Goulding Figure 8

Ellie Goulding- Figure 8

 

 

I decided to choose this song for my music video becasue it has a good beat therefore editing to the beat will fit with the music, also the lyrics are qutie powerful and have meaning (the song is about a girl who is in love with someone who doesnt love her the same way back,she is constantly in a race chaising after him and getting nowhere, but not giving up on love) I think that with this story line I could create a good narrative to fit with these lyrics.

 

Lyrics Analysis

 

What makes a good product-audience and personal feedback

Analysis of music videos

 

 



Favourite music videos and why

The 1975-Robbers

 What I like about this video is the narrative, the lead singer (Matt Healy) acts out the lyrics creating a meaning, this gives the video a dramatic effect and the song becomes real. I like the range of cinematography shown, such high angles and hand held camera work,hand held is used frequently and gives this video a documentary style as if you are there following around these two people who are in love.The whole video shows how they stick together, through thick and thin.There is also a live performance featured in the video aswell as lip sync, I like this variety and it makes it more interesting to view when there are different shots, mise en scne( such as a skate park,cafe,a house,in a van.) Also, there is a change in costume as well which makes it different to look at.

Duke Dumont- I got U

I find this video unique, I like how throughout a p.o.v shot is used, this creates the impression that you are the person in the video and this is what you are seeing, i also like the variation of locations and the mise en scene is very interesting, the topical theme will draw in the aduciene because it makes us envious, the number of different scenes adds to the interest and keeps the audience interested. The angles and cinematography are very good in this video, one second we are on a tropcial beach, the next we are on an elephant,the edits also go to the beat of the music so its easy to watch and listen to.The shaky camera work when on the elephant adds to the realism this video creates.

Rihanna-S&M

This Rihanna video has lots of different costume and hair changes, this will attract the female audience as they like to look at Rihanna as someone to get inspiration from, changing up the clothing also keeps the viewer interested. When artists look into the camera it is as if they have direct eye contact with the viewer therefore contecting with the audience. The camerawork changes up the video adding different angles making the video more exciting, the fast pace editing also fits in with the upbeat fast song, this intensifies the whole video giving a crazy,fun effect which reflects Rihanna's personality.

 

Katy Perry-California Gurls

In this Katy Perry video, i like the use of green screen and the bright colours connote to the upbeatness of the song, i like the mise en scene and the fun costumes she wears this targets to teenage girls, the lolly pops in the mise en scene and the fake walking gummy bears are a good use of special effects which makes this video unquie, in terms of the narrative Katy's video talks about California Gurls, the video is unreal yet the way the lyrics fit with the video makes it seem real.

Main conventions of a music video