Locations

I chose this location because it is very eye catching and the woods conveys a lonely feeling, this being the theme to my music video.

Music video mindmap

 

This is my music video mind map containing ideas of what shots to include and narrative ideas to use in my music video.

Tessa Perkins- Representation Theory/ Stereotypes

What is a stereotype? A stereotype is when someone/ a group is given a label based on what they look like/ how they act, and then conform to certain ideologies of the group.

 

We stereotype people to put them into catagories they look like they fit in/ we understand stereotypes to fit into society. There are stereotypes within a stereotype for example, a 'Geek' could be 'cool' or 'boring'. Stereotypes are based on media expectations.

 

Stereotyping is not a simple process and contains a number of assumptions that can be challenged. Stereotypes are not always bad, they can be held about ones own group and they are not always false.

 

Different groups of people in institutions (stereotypes).

e.g. Youths- 'hoodies' riots in London in the media which were photographed. Now all hoodies are seen as bad people.

Youths- GCSE results are good so positive things are heard in society.

The same stereotype is now seen in two different ways, a positive and a negative.

 

.People assume that stereotypes are directed to the lower class which is not true.

.We base our understandings on the things we don't know about.

.Stereotypes can develop, once you have a stereotype its hard to change.

.Stereotypes must have some truth otherwise they wouldn't exist.

.Stereotypes can be wrong/ negative concepts.

.People will hold stereotypes.

.Peoples behaviour will change towards a stereotype.

Star Theory-representation theory

 

 

Richard Dyer

 

The idea that icons and celebrities are constructed by institutions for financial reasons and are built to target a specific audience or group of people.

Dyers theory can be broken down into 3 sections:

 

1.Audience and institutions

2.Constructions

3.Hegemony

 

Dyer states that: 'stars are commoditites that are produced by institutions'.

 

 'A star is a constructed image, represented across a range of media and mediums'.

 

'Stars represent and embody certain ideologies'.

 

Audience and institutions: Stars are made to make money. Audiences want to consume what they think is the ideal (or is made to believe is the ideal.)

Institutions modify the stars image around the target audience . They make a star based on what they think the audience want.

 

Constructions: The star is built for an audience to identify with, so people can differenciate between stars and decide why you like them or not.

 

Hegemony: Leadership or dominace. We relate to the star because they have features that we admire or share. Develops from admiration to idolization. People sometimes try to replicate what they like about the star , this can sometimes be a negative.



Laura Mulvey- Representation theory

Laura Mulvey's Male Gaze Theory

Laura Mulvey's theory is based on how the audience view women. The theory is based on a straight mans p.o.v and how the use of cinematography and angles can portray women as sexual objects. The cinematography emphasises the curves on a womans body.

How women are shown on music videos is how men think women should look (the ideal).Typically a man emerges as a dominant with power.

The male gaze describes how the audience or viewer is put into the perspective of a straight man.

Women view themselves through the eyes of a man.

Songs that prove this theory:

Calvin Harris-Summer

This screen shot shows a woman laid on a bed in her underwear, the cinematography and angle of this shot shows off the womans curves and this video is shot from a straight mans p.o.v, this shot shows the woman as a sexual object.

Shakira+Rihanna- Can't remember to forget you

This shot shows Shakira laid on a bed, which is a common convention in music videos for objectifying women and showing them in a sexual way to please straight men. She is wearing heals and has makeup on, this displays the the audience how the 'perfect' woman should look.

John legend-All of Me 

Again, in this music video the woman is shown in bed, the camera angles show her in a sexual way as well as the mise en scene displaying her body slightly covered by a blanket.



Downfalls of Mulvey's theory
Even though women are seen as sexual objects  they may feel powerful and desirable by being seen as beautiful both both men and women.
The media has also influenced how women are viewed and it is hard to change perceptions.

Existing artists

Existing album covers