Richard Dyer
The idea that icons and celebrities are constructed by institutions for financial reasons and are built to target a specific audience or group of people.
Dyers theory can be broken down into 3 sections:
1.Audience and institutions
2.Constructions
3.Hegemony
Dyer states that: 'stars are commoditites that are produced by institutions'.
'A star is a constructed image, represented across a range of media and mediums'.
'Stars represent and embody certain ideologies'.
Audience and institutions: Stars are made to make money. Audiences want to consume what they think is the ideal (or is made to believe is the ideal.)
Institutions modify the stars image around the target audience . They make a star based on what they think the audience want.
Constructions: The star is built for an audience to identify with, so people can differenciate between stars and decide why you like them or not.
Hegemony: Leadership or dominace. We relate to the star because they have features that we admire or share. Develops from admiration to idolization. People sometimes try to replicate what they like about the star , this can sometimes be a negative.
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