Question 2

Evaluation Question 2 - How Effective Is The Combination of Your Main Product and Ancillary Texts?

EXISTING PRODUCTS


By looking at existing products this helped me to analyse the conventions used so I could conform to these conventions in my own products and create a promotional package.

This Lana Del Rey advert has the artist name at the top of the advert because this is the first thing you see when you look at the advert.
Another convention is the album name which is featured just below the middle of the advert, this is in a smaller font which is a convention I used on my poster.

Below the album name is the sell lines, these include the date of release to tell people when the album is out. Also, hit singles are featured on the advert so that people who have heard the songs and like them can buy the album.
At the bottom of the advert is
the artists website so that people can go onto social media to find out the information they need.
Amazon.com is another website included on the advert, this is so people know where they can buy the album.
The image used on this album is a medium close up and creates continuity with the album cover which is also the same photo.

Both, the advert and album cover have continuity features that they both look the same in the fact the same image is used, the same font and colour scheme. This promotional package fit together and is effective because they look the same so whether people see the advert or the album or both, the picture will remain with them and they will remember what it looks like.